---
title: "create a new campaign in Affect Lab "
url: "https://help.affectlab.io/en/article/create-a-new-campaign-in-affect-lab"
language: "en"
last_updated: "2023-07-21T05:36:37.238Z"
---

# create a new campaign in Affect Lab 

**Check out the steps to create a new campaign in Affect Lab** 

Login to Affect Lab, and click on the "Create a Campaign" option which is available and visible on the top right corner of the page. 

Give your campaign a name and select the type of campaign you want to create - UX, Shopper, Media. 

A couple of things to note: 

1\. Campaign Name should be of at least 10 characters 

2\. 'Essential' would be the only selectable option for trial users; Users having an Affect Lab subscription, should select the 'Premium' option to leverage all the features associated with their Affect Lab 

![page1image875216](https://cdn-assets.productfruits.com/cabdc1a3-2b9a-44b3-9564-3f78b5919727)![page1image875632](https://cdn-assets.productfruits.com/5d75bed5-6e9a-4b92-a12b-dd77a61b82f5)

Select the Start Date & End Dates for the campaign. These can typically be aligned with the approximate dates of the fieldwork. 

Click on "Proceed To Test". 

![page2image885984](https://cdn-assets.productfruits.com/fe898477-b57a-42ac-bb80-25d42cdd8a8b)![page2image886400](https://cdn-assets.productfruits.com/3a78ed37-ba07-4f68-a503-249f087ad6fb)