---
title: "Stimuli Types Explained"
url: "https://help.affectlab.io/en/article/stimuli-types-explained"
language: "en"
last_updated: "2023-07-18T10:23:09.166Z"
---

# Stimuli Types Explained

**What are the different stimuli that can be uploaded in Affect Lab campaigns?**

Depending on the use-case for the campaign, users have the option of uploading images, videos, or website links as stimuli for their campaign. The different stimuli formats, depending on the campaign use-case, are: 

-   **For a Media Insights Campaign**, users can either upload a URL for the video or upload an actual video/image from their systems.

![A screenshot of a login page  Description automatically generated with low confidence](https://cdn-assets.productfruits.com/252b7f77-19fb-45ce-ad8e-1510fb5b9901)

[![A picture containing text, screenshot, line, font  Description automatically generated](https://cdn-assets.productfruits.com/fc0a8e0a-9934-41c7-9334-4d5c9c11f13f)](https://downloads.intercomcdn.com/i/o/332521885/a2821f66abd4dfe8ff6036a8/image.png?expires=1621233486&signature=64bcd0144765e91ff1f33bfcee4cb8537254af0cbffd4a445a497d3421190bd3)

Media Research Campaigns can Support: 

-   Upload up to 10 Media Files (including URL)
-   Support for the combination of Uploaded Media & URL 
-   File types supported: .mp4, .mov, Youtube public URL, Vimeo public URL
-   File Size: 100 MB
-   Supported Media Duration of all video files put together: 10 Minutes
-   Eye Tracking accuracy will grade down for longer media duration. Recommend breaking it down into multiple tests.
-   **For a Shopper Insights Campaign**, users need to select the type of stimuli in question (2D Pack, 2D Shelf, Virtual Shelf, Interactive Shelf, etc.) and either upload a high definition image or (in the case of the virtual shelf and interactive shelf) build it in the platform itself. 

![A white rectangular object with yellow border  Description automatically generated with low confidence](https://cdn-assets.productfruits.com/161c7f21-8327-4a22-a882-753317a288ba)

Shopper Research Campaigns can Support: 

-   Max. number of stimuli that can be tested: 10 (includes 2D packs, 2D shelves, Virtual shelves, and Interactive shelves) 
    -   For Interactive and Virtual Shelves: 50 images of product packs can be uploaded to build the shelf
    -   Formats supported: .jpeg, .png
    -   Max. size supported: 
        -   For 2D Packs and Shelves: up to 5 MB per image
        -   For Interactive and Virtual Shelves: up to 200 KB per pack image
    -   Max. duration of exposure per stimuli: up to 180s
    -   Max. duration of exposure of a test: up to 900s
    -   **For a UX Insights Campaign**, users have the option of either uploading the URL for a website/prototype or the prototype file itself. Users also need to specify tasks for the website/prototype which is then performed by respondents while their eye-tracking and facial coding data are recorded. 

![A screenshot of a computer  Description automatically generated with low confidence](https://cdn-assets.productfruits.com/373d0562-6cc6-433f-b544-aee73bc27130)

-   ![A screenshot of a computer  Description automatically generated with low confidence](https://cdn-assets.productfruits.com/b4553d8d-9828-41ff-a0b7-423ba1e1dd2e)

UX Research Campaigns can Support: 

1.  Max. number of prototypes that can be tested: 10
2.  Formats supported: mix of prototype files and URLs
3.  Max. size supported: up to 5 MB (in case of prototype files)
4.  Max. duration of exposure: up to 120s / 2 minutes per task.