---
title: "What are Shopper Insights Studies in Affect Lab?"
url: "https://help.affectlab.io/en/article/what-are-shopper-insights-studies-in-affect-lab"
language: "en"
last_updated: "2023-07-18T10:06:28.633Z"
---

# What are Shopper Insights Studies in Affect Lab?

Shopper Insights Studies are for Marketers to Measure real-time customer emotions, attention, and engagement during in-store or online shopping. 

Emotions insights help to reduce bias and TAT as marketers scale up their consumer behavior research. 

In today's changing retail and e-commerce Landscape, it is important for companies to build brand awareness, understand the key elements in the package/product that drive shelf to cart or add to cart conversions, and harness the insights of shopper emotions to stay relevant and win the battle for shelf space. 

*Shopper Insights Solution:*

[![A picture containing text, screenshot  Description automatically generated](https://cdn-assets.productfruits.com/1e41b007-e135-4a9f-8198-7b9c40dcd119)](https://downloads.intercomcdn.com/i/o/209383607/86b7ad7293e0b9c2b9e41977/image.png)

**Identify Winning Package:** Compare the performance of multiple package designs and identify the winning package design that best resonates with your target audience. 

**Design Right Shelf:** Discover and optimize which shelf and shelf layout are most effective to increase the viewability of your product and influence purchase decisions. 

**Display/POS Analysis:** Make informed placement decisions to evaluate sky view, high view, or eye view campaigns that yield increased sales and noticeability. 

Below are a few examples of how Shopper Insights studies to increase the efficacy of the Package design, Product positioning, etc. 

1. **Package Design Testing** \- Compare packaging efficacy upon standalone exposure 

-   Measure noticeability of package elements like logo, tagline, price, and CTA
-   Identify associated emotion, areas of interest earned attention, and persuasion

2. **Planogram Testing** - Analyze whether your pack stands out on a store shelf

-   Measure Shelf Clutter Breakthrough Potential
-   Quantify Pack Noticeability
-   Leverage Eye Gaze Heatmaps

3. **POSM Testing** - Optimize design and placement of PoSM in a store

-   AB test and optimize PoSM designs, placement, and communication
-   Measure engagement metrics like emotion associated, attention, and noticeability

#### How does it work?

1.  **Define Stimulus** - Create a campaign, set up suitable tests for your stimulus: be its package design, shelf design, PoSM
2.  **Target Audience** - Select a suitable target group from our native panel of 50M + respondents spanning across 110 countries
3.  **Capture Emotions** - Measure emotions, attention, engagement, and noticeability using Facial Coding and Eye Tracking
4.  **Insights & Actions** - Quantify the measures of emotions, attention, and noticeability as insights; use them to increase sales

#### What are the advantages of Shopper Insights Campaigns in Affect Lab?

How Emotion AI Boosts In-Store Sales 

-   Testing packaging to lift noticeability and pick-up rate
-   Testing shelf layout and placement to lift in-store sales
-   Testing store layouts and PoSM to elevate the shopping experience
-   Simulated online retail store environment

Supercharge Online Sales with Emotion AI

-   Testing path to purchase to measure overall CSAT
-   Testing product info/placement to lift noticeability
-   Testing ad/banner efficiency to lift ad conversions
-   Analysis of product listings to increase online sales

*Shopper Insights*

-   Max. number of stimuli that can be tested: 10 (includes 2D packs, 2D shelves, Virtual shelves, and Interactive shelves) 
    -   For Interactive and Virtual Shelves: 50 images of product packs can be uploaded to build the shelf
-   Formats supported: .jpeg, .png
-   Max. size supported: 
    -   For 2D Packs and Shelves: up to 5 MB per image
    -   For Interactive and Virtual Shelves: up to 200 KB per pack image
-   Max. duration of exposure per stimuli: up to 180s
-   Max. duration of exposure of a test: up to 900s