What is Affect Lab?

Actionable Insights using Eye Tracking

Actionable Insights using Facial Coding

What is Facial Coding?

How to create Segment of Interest(SOI)/insights of a particular segment?

Media Dashboard in Insights Beta

What is Eye Tracking?

Affect Lab(AL) Score

How to calculate number of users who aborted the test at which stage?

Advanced Filter in Insights

Tester Info Dashboard in Insights Beta

What is Insights Beta?

What is Theme Customization?

What are Media Insights Studies in Affect Lab?

What are the features available in Media insights campaigns?

What are Shopper Insights Studies in Affect Lab?

What are the features available in Shopper research campaigns?

Set Limit for Add to Cart in Shopper Campaigns

Adding Banner/Labels to a Shopper Planogram Stimuli

Stimuli Types Explained

Stimuli Specifications

Copying & Deleting a Test

What are different stages of a campaign?

Preview a Test

Questionnaire Layout

Tree Map in Survey Sections

Types of Screening, Pre-survey and Post-survey Questions 

Tag media

Survey Library

Stimuli Types

Stimuli Sequence

Sequencing questions

Select Test Language

Recalibration

How to setup a Greeting in a survey? 

Questionnaire Layout 

Adding Screening questions 

Making Question Mandatory

Integrations and Re-directs in Affect Lab

Greetings and their customisation 

Generating Tester IDs and Campaign URL 

Display Preferences in Media Insights 

Types of Screening Questions 

create a new campaign in Affect Lab 

Changing Campaign Dates 

Branching Logic

Adding Stimuli to Campaigns

Adding Banner/Labels to a Shopper Planogram Stimuli 

Skip Functionality 

Copying & Deleting a Test 

Adding Pre-survey & Post-survey questions 

Survey Insights Dashboard

Tree Map in Survey Sections 

What is Slider Scale? 

What are the different type of answer options available in a Pre/ Post survey question? 

What is ranking question?

What is Smiley Rating?

What is video selection option in survey question? 

Define Thumbs Up/Down. 

What is Star Rating? 

What is Text Slider?

Integrating in Affect Lab

Integrations and Re-directs in Affect Lab 

How to add/manage users in Affect Lab Account? 

How to reset Affect Lab account password? 

How to Set up and Edit an organization in Affect Lab? 

Stimuli Types Explained 

What is Affect Lab's account Password Policy? 

Adding an 'Area of Interest' (AOI)

Comparative Insights Dashboard

Downloading raw data

Emotion Insights Dashboard 

Engagement Score

Generating PowerPoint Reports

How to access Campaign Results and Insights?

How to read Heat maps, Transparency maps, and Gaze plots?

Stimuli Comparison 

Summary Insights dashboard 

What are the various dashboards and charts available in the Insights Module? 

Brainwave Mapping Metrics

SLA & Support Plans

What are Brain Waves

What are features available in UX Research Campaigns? 

What is a campaign? 

What is EEG?

What is Essential and Premium Licences? What are the differences?

What is Image selection option in post survey? 

Shopper Insights - Deep Dive Dashboard

AffectLab Technology Explained

Get up and running with Affectlab platform quickly and easily.

Insights Beta

Theme Customisation

Media Insights

Shopper Insights

Effortlessly create and organize campaigns for media and shopper research.

Campaign Management

Campaign Creation

Campaign Deletion

Integration

Stimuli Specification

Cutting-edge technology to gauge emotional responses to various stimuli.

AffectLab Insights

AffectLab Settings

FAQs

Affect Lab is EntropikTech's&nbsp;cloud-based consumer insight SaaS platform powered by Emotion AI.Affect Lab helps in understanding customers' unsaid emotional reactions by following their Eye Movements and Facial Expressions.&nbsp;Proven AI models identify customers' attention and engagement towards the tested Stimuli and Entropik's patented algorithms help to quantify customer emotions into happy, sad, etc.&nbsp;Captured emotions and study results are made available using easy-to-read charts and dashboards on the platform.&nbsp;Currently, AffectLab supports three types of customer insight studies:&nbsp;Media Insights, Shopper Insights, and UX Insights.&nbsp;<img src="https://cdn-assets.productfruits.com/9febeacb-9009-4ed1-8426-1b7f3c940872" alt="A picture containing screenshot, text, software, diagram

Description automatically generated">What are Media Insights?Brands are competing for customer attention more than ever. With our Emotion AI-powered Media Insights, researchers can truly stand out by crafting the most emotionally engaging ads/creatives.&nbsp;Media Insights supports testing ads, banners, posters, trailers, episodes, promos, etc.&nbsp;Researchers can test their Creative remotely, increase their marketing ROI, and reduce the research turnaround time.&nbsp;What are Shopper Insights?There hasn’t been a more competitive time in retail. Surviving competition demands focused innovation. Affect Lab's AI-driven shopper insights enable package testing, Planogram testing, etc. to lift sales and transform in-store / online shopper experiences.&nbsp;Shopper Insights supports testing the efficacy of Package Design, Shelf Layout, Product Positioning among others.&nbsp;Researchers can test their Package Efficacy, increase their marketing ROI, and reduce the research turnaround time.&nbsp;What are UX Insights?Optimize user journeys to ease navigation and enable noticeability of key UI and product elements to increase online conversions.&nbsp;Leverage Facial Coding and Eye Tracking technologies to humanize usability testing. Measure user behavior and obtain emotion-driven actionable insights.&nbsp;&nbsp;With pre-testing, post-testing, A/B testing, and prototype testing ensure you save time, resources, and money on development.&nbsp;&nbsp;Deliver meaningful and frictionless user experiences to increase customer satisfaction and user adoption across channels.&nbsp;<hr>Entropik's AI Technologies: Eye Tracking, Facial Coding, and Brainwave Mapping!What is Eye Tracking?Eye-tracking is the process of identifying the customer's point of gaze on the screen.&nbsp;Affect Lab's Eye Tracking uses a standard webcam embedded with the laptop, desktop, or mobile to measure eye position and eye movements. The webcam focuses on both the eyes and records eye movement as the viewer looks at the stimulus presented on a laptop, desktop, or mobile screen.&nbsp;The captured eye movement is transformed into Heatmaps, Gazeplots, and Transparency views to demonstrate the efficacy of the tested stimuli.&nbsp;Researchers can identify the areas that caught customers' attention, engagement, etc., and optimize their creatives.&nbsp;What is Facial Coding?Facial coding is the process of identifying customers' emotional reactions by measuring their facial expressions.&nbsp;Facial expressions are captured using a standard webcam embedded in the laptop, desktop, or mobile. Our patented algorithms identify customers' emotions in near real-time by analyzing their facial expressions.&nbsp;Researchers can identify the customers' emotional reactions to any stimuli (products, media, etc.) and optimize their offerings.&nbsp;What is Brainwave Mapping?Brainwaves are produced by synchronized electrical pulses created in our brains from masses of neurons communicating with each other.Brainwave headsets are used to monitor the voltage generated by the brain from the surface. Affect Lab converts this raw data into actionable business metrics that enable you to create, improve, and optimize customer experiences.Researchers can identify the customers' unsaid emotional reactions and optimize their GTM strategy for higher ROIs.&nbsp;

Facial coding is the process of interpreting human emotions through facial expressions. Facial expressions are captured using a web camera and then decoded into their respective emotions.Affect lab helps to capture the emotions of any respondent when they are exposed to any media or product. Their expressions are captured using a web camera. Facial movements, such as changes in the position of eyebrows, jawline, mouth, cheeks, etc., are identified. The system can track even minute movements of muscles in the face and can give data about emotions such as happiness, sadness, surprise, anger, etc.<h4>Experience Facial Coding</h4>To experience how Facial Recognition works, click here:&nbsp;<a href="https://facial.affectlab.io/">https://facial.affectlab.io/</a>.Once you are on the website, start Facial Coding by playing the media on the webpage. Ensure your face needs to be in the outline provided next to the media.Please enable your web camera while accessing the application.<h4>Insights from Facial Coding</h4>Now one would wonder what we do with this data. The results of facial coding provide insight into viewers’ spontaneous, unfiltered reactions to visual content by recording and automatically analyzing facial expressions during the process. The data is collected on a real-time basis and gives cognitive metrics of the user’s true emotions while he is experiencing/viewing the content. It depicts the user’s attention, engagement, or emotions through its facial movement.The results are made available to users in Affect Labs Insights Dashboards.&nbsp;

Eye-tracking is the process of identifying the point of gaze on the screen.AffectLab's Eye Tracking uses the standard webcam embedded with the laptop or desktop to measure the eye position and movements. The webcam identifies the position of both the eyes and records eye movement as the viewer looks at some kind of stimulus presented in front of them either on a laptop, desktop, or mobile screen.&nbsp;The data is processed in real time, and the results are shown using intuitive heatmaps.&nbsp;<h4>Experience Eye Tracking</h4>To experience how Eye Tracking works, click here:&nbsp;<a href="https://eye.affectlab.io/">https://eye.affectlab.io/</a>.&nbsp;Read the instructions one by one and start Eye Tracking on your Laptop or Desktop. Eye Tracking starts with a calibration, post which the system will identify your point of gaze in real-time.&nbsp;Please enable the camera while accessing the application.&nbsp;<h4>Insights from Eye Tracking</h4>Study results are made available to users in Affect Labs Insights Dashboards.&nbsp;<a href="https://entropik-technologies.intercom-attachments-1.com/i/o/376804287/cfacc78c6e0b5c661f8f88bc/How_DoesEyetrackingWork_ScreenBased.jpg"><img src="https://cdn-assets.productfruits.com/5fd2b5b8-7f7d-4700-985a-7eaece303607" alt="How do Tobii Eye Trackers work? | Learn more with Tobii Pro"></a>Eye trackers are used in marketing, as an input device for human-computer interaction, product design, and also in many other areas.&nbsp;<img src="https://cdn-assets.productfruits.com/a7e61ee3-286d-4f0b-b3d3-e3e3ffdefe19">

Affect Lab(AL) score is Entropik Tech's proprietary metric calculated based on customers' emotional reactions to the tested stimuli. Researchers and Brand Managers can use AL Score to understand the efficacy of the stimuli to evoke emotional responses in their customers.<img src="https://cdn-assets.productfruits.com/c66e18d9-aad3-4164-aa57-c230cb6346e7" alt="A picture containing text, font, businesscard, line

Description automatically generated"><h4>What is Affect Lab(AL) Score?</h4>Affect Lab(AL) score is a calculated numeric metric ranging between 0 - 100, with 0 being the least and 100 marking the highest score.The Platform calculates the AL score by evaluating the various emotion scores obtained while analyzing customers' facial expressions. AL Score is calculated only for the Facial Coding&nbsp;tests and is available for all Media Insights, UX Insights and Shopper Insights&nbsp;studies.Each stimulus will have an aggregated AL Score from the results of all participants. Users can filter or group customers in the Insights Dashboard to obtain AL Scores for various target groups.<h4>How Affect Lab Score is calculated?</h4>Entropiktech's facial Coding model analyzes customers' facial expressions and identifies emotional reactions such as Anger, Surprise, Fear, Sadness, Contempt, Happiness, and Disgust. Each of the emotions is scored on a 0 - 100 scale.&nbsp;These metrics are further grouped into Positive and Negative emotions as below.<ul style="list-style-type:disc;"><li>Positive Emotion is calculated as the average of Happiness and Surprise.</li><li>Negative Emotion is calculated as the average of Anger, Fear, Sadness, Contempt, and Disgust.</li></ul>Negative Emotions don't necessarily mean that the tested stimuli are not effective. Hence, both Positive and Negative emotions are used to arrive at the AL score using Entropik Tech's propriety formula.AL score can be compared with the categories' Benchmark score available in Affect Lab to understand how the stimulus compares with other products/ stimuli.<h4>AL Scores calculated for AOIs</h4>AL Scores calculated for AOIs include metrics from both Facial Coding and Eye Tracking. Along with Positive and Negative emotions from Facial Coding studies, Eye Tracking points are included to arrive at the refined AL scores.

Affect Lab

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