What is Facial Coding?

Facial coding is the process of interpreting human emotions through facial expressions. Facial expressions are captured using a web camera and then decoded into their respective emotions.

Affect lab helps to capture the emotions of any respondent when they are exposed to any media or product. Their expressions are captured using a web camera. Facial movements, such as changes in the position of eyebrows, jawline, mouth, cheeks, etc., are identified. The system can track even minute movements of muscles in the face and can give data about emotions such as happiness, sadness, surprise, anger, etc.

Experience Facial Coding

To experience how Facial Recognition works, click here: https://facial.affectlab.io/.

Once you are on the website, start Facial Coding by playing the media on the webpage. Ensure your face needs to be in the outline provided next to the media.

Please enable your web camera while accessing the application.

Insights from Facial Coding

Now one would wonder what we do with this data. The results of facial coding provide insight into viewers’ spontaneous, unfiltered reactions to visual content by recording and automatically analyzing facial expressions during the process. The data is collected on a real-time basis and gives cognitive metrics of the user’s true emotions while he is experiencing/viewing the content. It depicts the user’s attention, engagement, or emotions through its facial movement.

The results are made available to users in Affect Labs Insights Dashboards.