What is Affect Lab?

Affect Lab is EntropikTech's cloud-based consumer insight SaaS platform powered by Emotion AI.

Affect Lab helps in understanding customers' unsaid emotional reactions by following their Eye Movements and Facial Expressions. 

Proven AI models identify customers' attention and engagement towards the tested Stimuli and Entropik's patented algorithms help to quantify customer emotions into happy, sad, etc. 

Captured emotions and study results are made available using easy-to-read charts and dashboards on the platform. 

Currently, AffectLab supports three types of customer insight studies: Media Insights, Shopper Insights, and UX Insights. 

What are Media Insights?

Brands are competing for customer attention more than ever. With our Emotion AI-powered Media Insights, researchers can truly stand out by crafting the most emotionally engaging ads/creatives. 

Media Insights supports testing ads, banners, posters, trailers, episodes, promos, etc. 

Researchers can test their Creative remotely, increase their marketing ROI, and reduce the research turnaround time. 

What are Shopper Insights?

There hasn’t been a more competitive time in retail. Surviving competition demands focused innovation. Affect Lab's AI-driven shopper insights enable package testing, Planogram testing, etc. to lift sales and transform in-store / online shopper experiences. 

Shopper Insights supports testing the efficacy of Package Design, Shelf Layout, Product Positioning among others. 

Researchers can test their Package Efficacy, increase their marketing ROI, and reduce the research turnaround time. 

What are UX Insights?

Optimize user journeys to ease navigation and enable noticeability of key UI and product elements to increase online conversions. Leverage Facial Coding and Eye Tracking technologies to humanize usability testing. Measure user behavior and obtain emotion-driven actionable insights.  

With pre-testing, post-testing, A/B testing, and prototype testing ensure you save time, resources, and money on development.  

Deliver meaningful and frictionless user experiences to increase customer satisfaction and user adoption across channels. 

Entropik's AI Technologies: Eye Tracking, Facial Coding, and Brainwave Mapping!

What is Eye Tracking?

Eye-tracking is the process of identifying the customer's point of gaze on the screen. 

Affect Lab's Eye Tracking uses a standard webcam embedded with the laptop, desktop, or mobile to measure eye position and eye movements. The webcam focuses on both the eyes and records eye movement as the viewer looks at the stimulus presented on a laptop, desktop, or mobile screen. 

The captured eye movement is transformed into Heatmaps, Gazeplots, and Transparency views to demonstrate the efficacy of the tested stimuli. 

Researchers can identify the areas that caught customers' attention, engagement, etc., and optimize their creatives. 

What is Facial Coding?

Facial coding is the process of identifying customers' emotional reactions by measuring their facial expressions. 

Facial expressions are captured using a standard webcam embedded in the laptop, desktop, or mobile. Our patented algorithms identify customers' emotions in near real-time by analyzing their facial expressions. 

Researchers can identify the customers' emotional reactions to any stimuli (products, media, etc.) and optimize their offerings. 

What is Brainwave Mapping?

Brainwaves are produced by synchronized electrical pulses created in our brains from masses of neurons communicating with each other.

Brainwave headsets are used to monitor the voltage generated by the brain from the surface. Affect Lab converts this raw data into actionable business metrics that enable you to create, improve, and optimize customer experiences.

Researchers can identify the customers' unsaid emotional reactions and optimize their GTM strategy for higher ROIs.