What are Shopper Insights Studies in Affect Lab?

Shopper Insights Studies are for Marketers to Measure real-time customer emotions, attention, and engagement during in-store or online shopping. 

Emotions insights help to reduce bias and TAT as marketers scale up their consumer behavior research. 

In today's changing retail and e-commerce Landscape, it is important for companies to build brand awareness, understand the key elements in the package/product that drive shelf to cart or add to cart conversions, and harness the insights of shopper emotions to stay relevant and win the battle for shelf space. 

Shopper Insights Solution:

Identify Winning Package: Compare the performance of multiple package designs and identify the winning package design that best resonates with your target audience. 

Design Right Shelf: Discover and optimize which shelf and shelf layout are most effective to increase the viewability of your product and influence purchase decisions. 

Display/POS Analysis: Make informed placement decisions to evaluate sky view, high view, or eye view campaigns that yield increased sales and noticeability. 

Below are a few examples of how Shopper Insights studies to increase the efficacy of the Package design, Product positioning, etc. 

1. Package Design Testing - Compare packaging efficacy upon standalone exposure 

• Measure noticeability of package elements like logo, tagline, price, and CTA
• Identify associated emotion, areas of interest earned attention, and persuasion

2. Planogram Testing - Analyze whether your pack stands out on a store shelf

• Measure Shelf Clutter Breakthrough Potential
• Quantify Pack Noticeability
• Leverage Eye Gaze Heatmaps

3. POSM Testing - Optimize design and placement of PoSM in a store

• AB test and optimize PoSM designs, placement, and communication
• Measure engagement metrics like emotion associated, attention, and noticeability

How does it work?

1. Define Stimulus - Create a campaign, set up suitable tests for your stimulus: be its package design, shelf design, PoSM
2. Target Audience - Select a suitable target group from our native panel of 50M + respondents spanning across 110 countries
3. Capture Emotions - Measure emotions, attention, engagement, and noticeability using Facial Coding and Eye Tracking
4. Insights & Actions - Quantify the measures of emotions, attention, and noticeability as insights; use them to increase sales

What are the advantages of Shopper Insights Campaigns in Affect Lab?

How Emotion AI Boosts In-Store Sales 

• Testing packaging to lift noticeability and pick-up rate
• Testing shelf layout and placement to lift in-store sales
• Testing store layouts and PoSM to elevate the shopping experience
• Simulated online retail store environment

Supercharge Online Sales with Emotion AI

• Testing path to purchase to measure overall CSAT
• Testing product info/placement to lift noticeability
• Testing ad/banner efficiency to lift ad conversions
• Analysis of product listings to increase online sales

Shopper Insights

• Max. number of stimuli that can be tested: 10 (includes 2D packs, 2D shelves, Virtual shelves, and Interactive shelves) 
  • For Interactive and Virtual Shelves: 50 images of product packs can be uploaded to build the shelf
• Formats supported: .jpeg, .png
• Max. size supported: 
  • For 2D Packs and Shelves: up to 5 MB per image
  • For Interactive and Virtual Shelves: up to 200 KB per pack image
• Max. duration of exposure per stimuli: up to 180s
• Max. duration of exposure of a test: up to 900s