What are Media Insights Studies in Affect Lab?

Media Insights Studies are for Brand Managers and Marketers to measure real-time emotions, attention, and engagement during ad pre-testing and post-testing. Media Insights campaigns help brand managers and researchers to test different types of media like ads, banners, posters, trailers, episodes, promos, etc. 

Emotions insights help to reduce bias and TAT as marketers scale up their research on consumer behaviour. 

Below are a few examples of how Media Insights is being utilized by Brand Managers and Marketers to increase their marketing efficacy. 

1. Ad concept testing to measure emotional resonance
2. Media planning optimization to lift spend ROI
3. Emotion insights to segment audience groups

Media insights enable marketers to understand the people they're communicating with at any given time. Armed with insights, marketers are better equipped to fine-tune content strategies for several components of their brand campaigns. 

These are the 4 broader Media Insights solutions:

Identify Winning Creative: Compare the performance of multiple creatives and identify the creative that best resonates with your target audience.

Media Spent optimization: Discover what creative is most effective before spending media budget on distribution and direct testing in the market. 

Identify receptive audience: Make informed media buying and media spend decisions by knowing how different demographics respond to your creative. 

Benchmark your creativity: Compare your Creative against your past campaigns, other markets, industries, brands, ad lengths, or similar competition. 

Entropik’s Affect Lab platform enables brands and agencies to measure human emotions at scale to optimize marketing spending and increase brands' emotional engagement with consumers. The media content can be advertisements, trailers, etc. 

How does it work?

1. Define Stimulus - Create a media campaign and setup suitable tests to suit your choice of content, channel, and mode
2. Target Audience - Select a suitable target group from our native panel of 50M + respondents spanning across 110 countries
3. Capture Emotions - Measure emotions, attention, engagement, and noticeability using Facial Coding and Eye Tracking
4. Insights & Actions - Quantify the measures of emotions, attention, and engagement as insights; use them in your media strategy

What are the advantages of Media Insights Campaigns in Affect Lab?

Actionable Consumer Insights - Measure consumer behavior and quantify metrics like emotions, attention, and noticeability as actionable insights. 

Reduced Turnaround Time (TAT) - Test ads and digital experiences remotely and save time on consumer research along with the most accurate results. 

Enhanced Customer Experience - Deliver meaningful and memorable experiences to connect with your customers and increase CSAT scores emotionally. 

Increased Conversion Rate - Witness your emotion-driven optimizations translate into quantifiable results with increased sales. 

Lift in Campaign Spend ROI - With pre-testing, post-testing, A/B testing, and prototype testing ensure you save time, resources, and money on marketing initiatives. 

Panel & Benchmarking - Access Affect Lab’s online panel of 50 million+ respondents across 110 countries and benchmark test results against that of 45,000+ tests.