What is Eye Tracking?

Eye-tracking is the process of identifying the point of gaze on the screen.

AffectLab's Eye Tracking uses the standard webcam embedded with the laptop or desktop to measure the eye position and movements. The webcam identifies the position of both the eyes and records eye movement as the viewer looks at some kind of stimulus presented in front of them either on a laptop, desktop, or mobile screen. 

The data is processed in real time, and the results are shown using intuitive heatmaps. 

Experience Eye Tracking

To experience how Eye Tracking works, click here: https://eye.affectlab.io/. 

Read the instructions one by one and start Eye Tracking on your Laptop or Desktop. Eye Tracking starts with a calibration, post which the system will identify your point of gaze in real-time. 

Please enable the camera while accessing the application. 

Insights from Eye Tracking

Study results are made available to users in Affect Labs Insights Dashboards. 

Eye trackers are used in marketing, as an input device for human-computer interaction, product design, and also in many other areas.