Stimuli Comparison

How to compare stimuli across the same or different campaign(s)? 

Affect Lab allows users to compare the performance of their stimuli across the same, as well as different campaigns. This analysis includes comparison of the heatmaps / gazeplots / transparency plots, emotion spread, emotion measurements, eye tracking metrics etc. 

Steps to compare two or more stimuli 

1. Navigate to 'INSIGHTS' tab and select the applicable Campaign and Test in filters. Then navigate to the 'Comparative Insights' section. 
2. Once the users are in the 'Comparative Insights' section, they will see an option to add another stimuli to the comparison. Users should click on the '+'. 

The users can then select another stimuli from either the same campaign and test, or another campaign and test. Once done selecting the stimuli to compare, users should click on 'Add' followed by 'Apply'. 

1. The additional stimuli will now appear next to the stimuli that was pre-selected, along with all the relevant comparison metrics 

1. Currently, we support comparing up to 3 media at a time 
2. Comparison is supported against same campaign types - test types, i.e a Media from a Media Research FCET test can only be compared against another Media from a Media Research FCET test. 
3. For Shopper Research campaigns, Virtual and Interactive shelves can only be compared against other Virtual/Interactive shelf 
4. Comparative insights are disabled currently for UX research campaigns as the journeys are unique i