What is EEG?

This article explains the user about EEG.

The method of measuring and monitoring electrical activity in the brain is called Electroencephalography (EEG). Affect Lab EEG uses a single-channel neuroheadset with 3 electrodes placed along the forehead to measure the EEG waves towards any content, media, product, etc.

We at Entropik Tech use EEG headsets to measure the electrical activities in the brain and capture the raw brain waves. Our platform, affect lab then converts the raw brain waves into insightful metrics such as Attention, Engagement, Mental effort, Familiarity, Enjoyment, etc.