What are the various dashboards and charts available in the Insights Module?

Campaign results can be accessed using the Dashboard and Charts available in the Insights Module. 

Affect Lab provides campaign results in easy-to-read & intuitive dashboards and charts. These dashboards and charts can be accessed in the Insights Module. 

The insights module covers various aspects of the campaign results using the different dashboards. Individual charts inside the dashboards provide deeper insights. Affect Lab's proprietary metrics measuring the Affective insights are also made available on the charts. 

The insights module is made up of four dashboards as follows. 

  1. Summary Insights Dashboard - Summary Insights, as the name suggests, provides an overall summary of the campaign. Starting with the list of stimuli and their respective AffectLab Score, the dashboard covers details on participants' demographic data and completion status on the tested stimuli. 
  2. Emotion Insights Dashboard - Provides Affect Lab's proprietary emotional metrics based on Eye Tracking and Facial Coding results. The dashboard includes metrics such as the Affect Lab Score, Attention, Engagement, and Emotion scores for insights on the Affective performance of the stimuli. Also, the dashboard includes the tester’s point of view on the stimuli as Heatmaps, Gaze Plot, and Transparency Plots. 
  3. Survey Insights Dashboard - Participants' responses to survey questions are made available in the Survey Insights Dashboard. The dashboard provides insights on survey responses through individual charts for each selected question. Charts are created in real-time based on the responses. 
  4. Comparative Insights Dashboard - Allows users to compare the results of up to three stimuli side by side. Key insights on the stimuli's Affective 

Parameters and Participants' demographic information are provided resulting in identifying the best performing stimuli. Users can select stimuli from any of their campaigns for a wider comparison.