What are the features available in Shopper research campaigns?

Shopper Research Campaigns can Support

·  For a Shopper Insights Campaign, users need to select the type of stimuli in question (2D Pack, 2D Shelf, Virtual Shelf, Interactive Shelf, etc.) and either upload a high-definition image or (in the case of the virtual shelf and interactive shelf) build it in the platform itself. 

Shopper Research Campaigns can Support: 

• Max. number of stimuli that can be tested: 10 (includes 2D packs, 2D shelves, Virtual shelves, and Interactive shelves) 
  • For Interactive and Virtual Shelves: 50 images of product packs can be uploaded to build the shelf
• Formats supported: .jpeg, .png
• Max. size supported: 
  • For 2D Packs and Shelves: up to 5 MB per image
  • For Interactive and Virtual Shelves: up to 200 KB per pack image
• Max. duration of exposure per stimuli: up to 180s
• Max. duration of exposure of a test: up to 900s

Screening Questions

• Support for screening panel with predefined question and answers
• Support branching logic for Multiple Choice, Checkbox, and dropdown

Supported Question Types: 

• Single Select (Multiple Choice)
• Multi-Select (Checkbox)
• Dropdown (one Answer)
• Image selection
• Support for making the sequence Random

Pre-survey Questions

• Support for up to 10 custom survey questions before the test
• Support branching logic for Multiple Choice, Checkbox, and dropdown

Supported Question Types: 

• Multiple Choice
• Checkbox
• Short Answer
• Paragraph
• Date
• Linear Scale
• Drop Down
• Multiple choice grid
• Checkbox Grid
• Star rating
• Slider ScaleRanking
• Image selection
• Support for marking the questions as required or optional
• Support for making the sequence Random

Post-survey Questions

• Support for up to 10 custom survey questions before the test
• Support branching logic for Multiple Choice, Checkbox, and dropdown

Supported Question Types: 

• Multiple Choice
• Checkbox
• Short Answer
• Paragraph
• Date
• Linear Scale
• Drop Down
• Multiple choice grid
• Checkbox Grid
• Star rating
• Slider ScaleRanking
• Image selection
• Support for marking the questions as required or optional
• Support for making the sequence Random